Commercial Painting and Your Brand in Macomb, MI
When you are painting your commercial property, there are certain things you should bear in mind regarding how you paint it and the implications that it has on your brand.
The way that you paint your commercial property has a major impact on how people view your organization in general.
With the right information, you can get the kind of attention that your business can use to grow and improve.
With that in mind, let us now look at commercial painting and your brand in Macomb, MI.
Are You Part Of A Chain Or An Independently Run Business?
If you are a member of a chain, such as a chain of bookstores or a chain of cafes, you don’t really need to put much thought into the look your individual branch will have because that will have been done for you.
In some cases, you won’t even have to make much effort to paint your individual location because that might come with the fees involved in franchising.
If the painting of your location does not come with it, it is possible that you will get guidance for your location in terms of how to paint it.
If, on the other hand, you are an independently run business, you are going to have much greater freedom so to speak in terms of your design.
As an independently run business, you can be much more innovative in the choices that you make in your design.
You’ll be able to decide for yourself what kind of look is accurate to your business.
Making The Right Color Choice
Making the right color choice or choices is something you’re going to have to consider when you’re looking to paint your commercial business.
These color choices have many aspects that should go into them such as what the kind of business is that you do as well as the nature of the organization.
Different colors have different feels to them, some of which are better known than others of course — people associate blue with cooler feels and red with hotter feels, so to speak.
It’s also quite important to choose a color palette that is going to get your company noticed, both from the perspective of a person browsing your web site (the colors should be consistent, after all) as well as if they happen to walk or drive by your organization in person.
Of course, it may serve your organization well if you consult with professional painting contractors to figure out a good color strategy for your company.
Painting contractors have years of experience with commercial painting and be able to properly guide you in deciding what colors are best for you.
What Is Memorable Should Work In Terms Of Colors
If you ask the average consumer to name the two colors associated with McDonald’s, they would be able to easily do so even if they were not people that regularly went to or ate food from McDonald’s.
Similarly, even the most die-hard Dunkin’ Donuts fan will be able to tell you that the one color most closely associated with their biggest rival, Starbucks, is green.
Though you might never reach the popularity of either Starbucks or McDonald’s, you can of course still reach some kind of knowledge of the colors that you associate with your brand by keeping it consistent between your buildings, your signage, the media in which you take part, etc.
Ultimately, of course, the color selection should be some kind of combination between what is relevant to you as a company as well as what is memorable for the people that will patronize your company.
TD Painting and Wall Covering employs professional painters that offer industry expertise that allows your painting project to be done properly with commercial-grade materials, equipment, and techniques. Let us help you with your next painting project. Get in touch with us today for a free estimate for your next industrial or commercial painting project!