As a business owner, you need to think about the exterior of your building and how inviting it is. Choosing the paint color is one of the factors in this and can be quite overwhelming because it affects how your customers and potential customers perceive your brand. In addition, there are so many options, it can be hard to narrow them down.

Plus, at $40+ per gallon, you really can’t afford to make a mistake. Therefore, how can you choose your exterior colors right the first time? By taking the time to carefully research and plan, of course. Also, consider hiring the experts at TD Painting and Wall Covering to paint your building. We have the experience and expertise to help you get it right the first time.

Below are five steps that can help you create a desirable color palette.

5 Steps to Choose the Best Paint Color for Your Building

The five steps to help you choose the best paint color for the exterior of your building are as follows:

  1. Plan around fixed elements
  2. Understand your options
  3. Put customers first
  4. Consider the climate
  5. Test your color choices

Plan around fixed elements

When you’re painting the exterior of your building, it’s important to plan around fixed elements, such as stonework, shingles, and trim. For example, if your trim and roof are blue, you’ll want to choose colors that will be complementary, such as grey, white, or light beige. If you feel like this color scheme is not exciting enough, add some accent colors such as green, orange, orchid, yellow, or coral.

Understand your options

Before you paint the exterior of your building, it’s important to know that there are 4 basic color schemes:

  • Monochromatic: usually 3 tints/shades- light/medium/dark- of the same color, which are ideal for businesses in conservative areas
  • Complementary: uses colors that are opposite each other on the color wheel- red/green, blue/orange, etc., which are appropriate for modern neighborhoods
  • Triadic: a combo of 3 colors/tints/shades that are equally separated from each other on the color wheel- blue/red/yellow or green/violet/orange. This color scheme is more complex, so it’s best to leave it to a professional to ensure a harmonious palette
  • Adjacent: involves tertiary colors that are located beside to each other on the color deck- blue-blue/green-green or red-red/orange-orange.

That being said, it’s important that you consider the colors you should avoid when painting your business before you make your final choices.

Put customers first

When you are selecting a paint color for the exterior of your business, you need to think about what your customers want. After all, most people prefer color schemes with clean accents. Therefore, your color palette should create an atmosphere that is inviting and pleasing- and puts them at ease.

Consider the climate

Climate also plays a significant role in your exterior paint color choices. For example, if you live in a climate that is hot/humid, you’ll want to gravitate towards light, bright colors- which reflect the sun, keeping your building cooler. Plus, these hues don’t fade as quickly as the darker colors- still, make sure you choose the color that’s a few shades darker, as it will have some fading over time.

Test your color choices

Once you’ve made your color choices, it’s important to take the time to test them in an area of the building that is inconspicuous. Paint a patch and let it dry. This will allow you to see it in various lighting conditions so that you can decide if it’s the aesthetic you want to create or if you need to start over.


For best results, follow advice from the experts when choosing your exterior colors and preparing your business to be painted. If your business is located in or near Chesterfield, Michigan, contact TD Painting and Wall Covering today. We are ready to help you create an aesthetic that you and your customers and potential customers will love.

(586) 209-5575